The social media user penetration in India was forecast to continuously increase between 2023 and 2028 by 22.4 percentage points. According to this forecast in 2028, the penetration rate will have increased for the fifth consecutive year to 83.16 percent. Notably, the social media user penetration was continuously increasing over the past years.
Social network user penetration in India from 2018 to 2020, with estimates until 2028
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista. (June 26, 2023). Social network user penetration in India from 2018 to 2020, with estimates until 2028 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/240960/share-of-indian-population-using-social-networks/
Statista. "Social network user penetration in India from 2018 to 2020, with estimates until 2028." Chart. June 26, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/240960/share-of-indian-population-using-social-networks/
Statista. (2023). Social network user penetration in India from 2018 to 2020, with estimates until 2028. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/240960/share-of-indian-population-using-social-networks/
Statista. "Social Network User Penetration in India from 2018 to 2020, with Estimates until 2028." Statista, Statista Inc., 26 Jun 2023, https://www.statista.com/statistics/240960/share-of-indian-population-using-social-networks/
Statista, Social network user penetration in India from 2018 to 2020, with estimates until 2028 Statista, https://www.statista.com/statistics/240960/share-of-indian-population-using-social-networks/ (last visited December 21, 2024)
Social network user penetration in India from 2018 to 2020, with estimates until 2028 [Graph], Statista, June 26, 2023. [Online]. Available: https://www.statista.com/statistics/240960/share-of-indian-population-using-social-networks/